Tuesday, September 13, 2005
The New Paradigm for Connecting Brands to People
Amazon.com: Books: Emotional Branding: The New Paradigm for Connecting Brands to People
1) from consumers to people
2) from product to experience
3) from honesty to trust
4) from quality to preference
5) from notoriety to aspiration
6) from identity to personality
7) from function to feel
8) from ubiquity to presence
9) from communication to dialogue
10)from service to relationship
